Posts Tagged ‘jeff zucker’

Lawsuit Takes Off Over Runway

{ April 9, 2008 @ 8:49 am } · { reality tv }
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Lifetime TV has sewn up a deal with the Weinstein Co. (TWC) to acquire reality series Project Runway. But a lawsuit filed by NBC may put a wrinkle in those plans. … continue reading this entry.

New Shows on Deck at NBC

{ April 7, 2008 @ 11:24 pm } · { nbc }
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Themes of history and mystery seem to tie together most of the new shows unveiled last week at NBC’s out front upfronts. The new slate of shows from the fourth place net relies heavily on the two themes in the hopes of engaging more television viewers. NBC’s official show descriptions can be found at the Hollywood Reporter pilot season blog. … continue reading this entry.

Quality, Not Quantity, is the Problem

{ March 24, 2008 @ 11:00 pm } · { nbc }
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At the recent AdAge Digital Marketing Conference, NBCU head honcho Jeff Zucker suggested that networks will have to reduce the number of hours of scripted content to cut costs and remain competitive. But less of the same isn’t going to move NBC out of its third place ranking among the broadcast networks.

Whether NBC produces its current 22 hours of original programming, or cuts back to 15, the focus needs to be on quality. If the next batch of offerings from NBC are as boring as Journeyman, or just a hot flaming mess, like Bionic Woman, NBC is not going to pull in viewers. Just something to think about, Mr. Zucker.

Jeff Zucker Can’t Handle the Truth

{ February 25, 2008 @ 3:10 pm } · { nbc }
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Network executives like Jeff Zucker, President and CEO of NBC Universal, may desperately want to put the digital genie back in the bottle. But it ain’t gonna happen.In a recent speech Zucker said, “Almost everywhere you turn, traditional business models in Hollywood are under pressure. And their replacements are not necessarily ready for prime time.”

… continue reading this entry.