Sci Fi Channel Banking on Multimedia Brand Appeal

Much like the Cylons, the Sci Fi Channel has a plan.

At last weekend’s NY Comic Con the net announced a backdoor pilot for Superbia. Based on the Superbia comic books, a joint venture between the Sci Fi Channel and Virgin Comics, the story follows a group of superheroes and their families living in a Wisteria Lane-type setting. Superbia will be the second of five Sci Fi/Virgin collabos to be developed for TV, with the first being The Stranded.

Speaking at last month’s upfronts, Sci Fi Channel prez David Howe said, “we need to no longer develop TV shows, we need to develop [intellectual property] that can enable us to tell those same stories across various platforms.”

Such a model has already proven successful in Japan, where anime and manga have long been complimentary media.

Beyond comic books, Sci Fi has produced webisodes for their most successful property, Battlestar Galactica, and is branching out into both on- and offline gaming. Each title produced under the Sci Fi banner now has a future as a multimedia industry unto itself.

The plan, it seems, is multimedia domination of the genre.

2 Comments »

  1. [...] TV Angel report a few months ago from the New York ComciCon. The Sci Fi channel announced their plans to release five titles in [...]


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